NOT YOUR AVERAGE ABOUT PAGE
Hi, this is me! My name is Juan-Pierre Havenga, but you may call me JP and I hail from South Africa. I am the owner of LeadzHUB SA … welcome! If you would like to immediately get in touch with me, the pink button below will sort that out or if you would like to know more about me, I would like to invite you to continue reading!
Who I am and my journey up to this point
You may wonder who exactly I am and what this is all about. Well, I am a digital marketing freelancer start-up. My passion for this industry started way back twelve years ago and did not diminish since. It only grew in intensity. This website would be my first real shot at putting my knowledge into the fiery furnace of actually doing it.
I am in no way a digital marketing expert, but with the wealth of knowledge that I built up over the years, I can confidently say that I probably know what I am talking about. In practice though is what this website is all about.
Due to my full-time job and a family to care for over the years (and a few other factors), I just could not get to the point of launching a project of this magnitude. Time is a rare commodity in my life! However, the older one gets, the more wisdom you learn to manage time and other priorities well. So, I decided to go for it and launch a website as a start to my freelancing side project which I later hope turn into a full-time business.
I am under no illusion how tough it is these days to get something like this off the ground and more so in a country like South Africa, but I firmly believe that with my knowledge on the subject I may just be able to accelerate the process and grow it into something successful.
A radical approach and a clear perspective
This is how I view this project at this its birthing phase. Radical because I believe it’s not all about the money, but about people and helping them achieve their dreams. I have a clear perspective because I have done my homework, I know what the future looks like and its possibilities is the driving passion behind LeadzHUB SA.
What makes my approach so radical? Well, it is this:
I am offering 100% free digital marketing services and consulting to small business owners in South Africa…and if I may add, no strings attached!
How can I and why do I offer free services? For me the answer to this is quite simple, but for others I can understand why it may seem a bit unusual or just plain stupid. Even some experts advise that you do not follow this route starting out as it tends to devalue you as a marketer, that your work is seen as mediocre at best and your motives will always be in question. This may be true, but only to a certain extent. Fortunately, there are other experts in the industry who has done it this way and today their annual revenue stand on six to eight figures!
Will it always be 100% free? Heavens no…! My full-time job would never be able to carry that kind of expense. The seasoned marketer will understand why I am doing it this way at the start.
Strategy and the way forward
There’s a ton of content on the web on formulating the perfect strategy for your marketing project and rightfully so. As long as you have certain fundamentals in place, a strategy grows and strengthens with application as you overcome obstacles over the fastest possible time to get the best results.
My initial strategy is rather simple … free services. How I am going to achieve this is primarily through content marketing (organic rankings), social media (outreach), and e mail marketing (engagement). Later on I will include other elements.
Then, once this is in place for some time (and I am successful at it), I would love to assist other aspiring online marketers in SA to also do as I have done.
So, there you have it!
I hope that I have given you some idea of who I am and what I am all about. I will be posting articles on my Blog soon and watch for me on social media. If you would like to contact me even if it is just to inspire me or give advice, please do so.
Small business owners in SA, you are most welcome to drop me a line!